I often get asked by business owners why their websites don’t bring more sales. And usually, the first thing they do is blame the marketing team for doing a bad job. That might not always be true. Let’s compare your online website to a Starbucks along Orchard Road. “But wait a minute, Nate! Did you make a mistake in the table above? Shouldn’t “Marketing” be similar to the sales staff in real life? And shouldn’t my website be my storefront in real life?” That’s what everyone’s been selling you, that

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