As a business owner or GM of a company, you’d no doubt have come across your fair share of digital sales proposals. Selling advertising on websites and networks is one of the most lucrative forms of business in today’s internet world. Digital marketing is probably the most powerful medium right now. But do you know that over 90% of marketers you meet are clueless about measuring performance? And over 82% of marketing campaigns result in losses? There are many ways to analyze and evaluate marketing plans. But one surefire way

A client of mine was recently approached by ESPN. They wanted a meeting to see if my client would be interested in digital advertising on their network. In your role as a business owner or marketing manager, you were surely approached for similar things before. Think back to how things progressed from there. During the meeting, you’d be wowed by the beautiful sales deck and the impressive numbers shown on screen. But by the end of the presentation, you still can’t really decide if it’s worth the price. Why does

Singaporean businesses are paying up to $5000 extra to design their company websites. That’s $5000 wasted on things you don’t need. Now, many of you would ask “How much should I pay for a website?” But perhaps, a more helpful question will be “What should I pay for in a website?” Think of yourself investing in property or the stock market. What you’re looking for isn’t “Price”, but “Value”. That same concept applies here. Don’t be afraid of paying more for things that bring you customers. At the same time, don’t

Stuck with a shady digital marketing agency in Singapore? Businesses are heavily invested in digital marketing today. But in Singapore, many SMEs and start-ups don’t have the capacity for an in-house digital marketing team. Are you also a local business that outsources to a digital marketing agency in Singapore? If so, you’re probably wondering what your digital marketer is doing and if your money is well spent. The truth is, your digital marketing agency is probably hiding 3 important metrics from you. Although this makes their job easier, it also means you

Most Singapore companies now include free SEO in their web design packages. It sounds like a good deal. Others pay $2,000/month to an SEO company, but you get it FREE. You went ahead with your web design package anyway. Shortly after, your beautiful new website went Live. Your web design agency then showed proof of you being SEOed for Google search. A few more weeks passed. And you see absolutely no increase in customer enquiries. What happened!? Is SEO useless!? As conventional wisdom tells us, “If something is too good

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