It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring question I get is “How can I get good at digital marketing”? So I’m going to reveal it all here, step by step, at 0 cost to you (I don’t believe in $2,000 marketing courses, and neither should you). Unfortunately,

  With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!” Now – “We are a small business. We honestly don’t have much budget. Can you help us?” Today, there are tons of small businesses in Singapore that need marketing but have no budget. If you’re a small company just starting up, or a sole-proprietor renting a shop space, you’d know the struggles. With no

Doctors in Singapore will agree that medical marketing and clinic SEO is tough. “How can I do clinic digital marketing or medical SEO without risking my doctor’s license?” Here’s an breakdown of why advertising for healthcare is so tough. Medical SEO’s Restrictions MOH guidelines limit your medical SEO and healthcare digital marketing options. No promoting yourself as the #1 choice No before/after photos No promising results No testimonials No discount codes or promos No showing your face on marketing material Many marketing agencies are unaware that digital marketing for doctors is unique. We’ve seen multiple

First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly. Previously, we learned a little about how we can more effectively spend our marketing budget. Now, we’re going to actually break down and rank the different digital marketing channels one by one. #1 Remarketing (Google + Facebook) Remarketing lets you reach people who’ve already visited your website. If you didn’t spam your

Despite many marketers complaining about budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”. When managing big budgets in the past, I often thought to myself, “How the hell am I to spend this when most of my marketing options are useless!?” Likewise, how do you know your marketer is spending your money wisely? We generally look at 4 things: Capacity

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