SMEs have it rough in Singapore. This ST report from 2017 shows more businesses closing down every year. Closure rate for retail in particular almost DOUBLES! People often cite the high rental costs in Singapore as the main problem. I disagree. If high rentals kill all businesses, then you won’t see any offices and shops occupied anymore. But there are plenty of people paying sky high rentals PSF and their business are doing VERY well. High rental is a problem, but it affects profitability more than scaling up. Building a

So a friend recently asked me to teach her data analytics and market segmentation for 2 very high-paying job interviews coming up. “Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioural data and patterns, and techniques vary according to organizational requirements.” – Technopedia. Now, the thing about Data Analytics is that it’s really an approach/technique. You can’t teach it unless it’s specific to a particular case. Nonetheless, it’s a common question so

20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days. The only one recall seeing is that SlimFit advert of the rollerblading woman. But this industry has mostly already been replaced by Medical Aesthetic Clinics. Likewise, today, all signs point towards digital marketing as the future. Businesses want to start advertising. Students want degrees in it so they can secure good

A very frustrated business owner sent me this email last week: “Unfortunately, it was $2,300 per month for 9 months retainer. And I was still stuck at position 18-20 after that. But it is a very competitive niche in finance industry competing with high authority sites of banks. The reason why I engaged this guy was that he helped my friend who’s in same industry rank up no.3-4 for the same niche. He explained my failure as down to Google’s algorithmic changes. From what I see, the only thing he

As everyone will know by now, SEO is a long-term play. Unfortunately, this also means you’d have to pay monthly SEO fees for 6 to 12 months before you website gets into Page 1. 24 months X $800 (average cost for solid SEO) = $19,200. That’s not something small businesses can readily invest. Thankfully, there are shortcuts. People in digital marketing always say “it depends”. Well, it’s true. Provided you meet the following conditions, you can actually get your website to Google Page 1 within a month. Your domain URL

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day. “Go with the times. Nowadays people don’t read newspaper or watch TV liao. All on handphone. We must reach them there.” That’s what everyone says. And they’re right. So what’s the problem? Shrinking real-estate It’s a fact digital marketing

Throughout the course of my work, I’ve had the privilege to access confidential financial data of SMEs from various industries. One trend I’ve noticed is that the young entrepreneurs who approach me do NOT come from industries that really make money. This is really interesting. Why? Nowadays, everyone seems tempted to do a tech startup, run an ecommerce platform, start a café or market a novel/new interesting business idea. I can get multiple emails per week looking for partnerships or growth hacking help for service portals, seminar sales, F&B marketing,

Clients often ask me, “Nate, should I hire a social media agency to do Facebook?” It’s no doubt social media marketing is on the rise across the world. Singapore is slow to pick up on this trend so it’s only in recent years that it’s caught fire. But before you go search for a social media agency in Singapore, think about this: “Social media marketing might be new in Singapore. But social media isn’t.” Simply put, you might be rushing in to something that is already outdated. My clients spend

Many modern SMEs here want to try SEO. The first thing they do is go out and hire an SEO agency in Singapore. That’s not always the best choice, as some businesses don’t even need SEO. Nonetheless, assuming your business needs SEO, do you know that hiring an SEO agency in Singapore has it’s own dangers? Learn these 3 before you hire an SEO agency to save a LOT of time and money. Your SEO agency in Singapore focuses on On-Page Almost every SEO agency in Singapore tells you it’s included in your

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