SEO Singapore – Beat GIANT competitors in 3 months

seo_singapore_giants

I’ve written a number of articles about SEO Singapore.

This next one’s slightly different. It’d shed light on a small experiment I began running around March 2017.

As someone who relied on word-of-mouth for business, I’ve never done SEO in Singapore for my own blog. I’ve helped numerous private clients, but never bothered tackling my own space because I’m limited in the number of new cases I can take (I’m not an SEO agency, but a private consultant. So my own time is required to plan and execute for clients).

SEO Singapore – The Hypothesis

As discussed previously, certain SEO companies in Singapore leave the technical aspects of SEO to overseas vendors, effectively acting as the middle-man. When that happens, we lose quality control over the standard of search engine optimization work being done.

Who assesses the link profile? Who gauges the link velocity? Who plans the link network and schema? Does anyone even know what the previous 3 questions even mean?

Leaving all technical details to outsourced vendors means the knowledge lies with them. My hypothesis was that this created relatively weak local SEO competition. Weak local SEO competition should mean it’s easier for to beat.

I needed to test this.

SEO Singapore – The Experiment

To test this hypothesis, I needed to go after the toughest competition in Singapore.

I eventually settled on the medical niche and SEO Singapore itself.

Medical terms are some of the most competitive in the country. Words like “Invisilign Singapore”, “Dermatologist Singapore”, “Acne Treatment Singapore” etc. They constantly attract AdWords bids of over $10 and the money aesthetic clinics, plastic surgeons, orthopedics, eye centres and dentists pour into digital marketing is OBSCENE. It’d be a good area to test my hypothesis.

SEO Singapore - AdWords bids

data pulled directly from Google Keyword Tool

The 2nd test area is “SEO agency Singapore”and “SEO company Singapore”. These keywords trigger nearly 700 searches every month on Google and signal clear buying intent. Thus, it’s not surprising bids up to $30+ (the most expensive industry in Singapore!) are commonplace on Google AdWords. This makes sense. After all, this is the area in which SEO agencies have the BIGGEST INCENTIVE to do well in!

3 questions to answer were:

  • Can you compete against competitors who have been SEOing their website for TEN YEARS?
  • Can you rank a new website in the most competitive industries?
  • How long does it take to break Top 10 for SEO Singapore’s toughest industries?

SEO Singapore – The Results

My choice for the medical niche was a brand new website, doctorXdentist. It’s a not-for-profit blog targeted at raising health awareness in Singapore. I found that a very noble cause and offered to market it pro-bono (Dr Ethan is a really cool guy too). He also found me at a time when I was planning this experiment, which was perfect.

I started ramping up the SEO around March. Here are the results.

SEO Singapore - doctorXdentist

Domain age is extremely important in the Google SEO ranking algorithm, so I myself was surprised it ranked top 10 for multiple keywords WITHIN 3 MONTHS.

With that out of the way, I could spend a little more time on optimizing my own blog.

AskNateWang.com was set up in late 2015. But I never really did anything for it apart from sharing advice and marketing that through social media. I had to relook at all my previous posts and pick which ones I wanted to rank for “SEO agency Singapore” and “SEO company Singapore” among others.

Here’s a snapshot of the results 3 months after starting the experiment.

SEO Singapore - AskNateWang

Once again, this test proves it’s possible to beat industry giants who’ve spent TENS of THOUSANDS of dollars on SEO over 10, 15 YEARS. And it’s possible to do it in a matter of months.

SEO Singapore – The conclusion

I think my biggest takeaway from these set of tests is the confirmation that SEO has changed a lot since 2015. Methods that worked back then no longer work now.

The game is a lot more technical these days, so simply outsourcing doesn’t work well anymore. It’s always best to have an extremely high level of expertise in-house to lead the overall strategy.

I’d probably stop these 2 experiments here, but might have another one lined up for the finance industry (another insanely competitive space), if I can find a good partner.

This experiment also uncovered a few companies with well-done SEO that I couldn’t crack within these 3 months. I give credit where it is due (I’d even drop a sexy contextual, relevant, dofollow backlink!) Some of them are:

  • TopSEOs.com (the only site I’m not confident of beating even with more time)
  • Foretec.com (solid link profile, and they give money back guarantees!)
  • SEOAgency.com.sg (very clever usage of authority domain to grab real estate)

What’s Next? NEGATIVE SEO!

Yep. It is possible to bring down competitor websites with anti-SEO. My blog’s already been targeted twice in 3 months. I’m sure it’d be an even bigger target with the release of this article.

This is just one of the reasons why I hesitate revealing too much information. I fully expect my SEO rankings to be hit, or the blog hosting to get overloaded, but I guess it’s just something I have to live with. 😀

For the ones thinking of hiring me to do against your competitors… I’m sorry, but that service isn’t available. I don’t think this world needs more negative SEO going around.

Caveat: This post ITSELF is actually the final step of the experiment in ranking for the SEO Singapore industry space.

 


Author Bio

A leading digital marketer in Singapore, Nate has beaten professional benchmarks for Google SEM by 400%. Previously a Vice-President of Marketing in his corporate career, he's worked with American Express, Yahoo, Starhub, Genting. Trained people at Facebook, Google, Starcom. Approached for strategic insights by IDC. Helped a bank save 98% on marketing. Increased user revenue for Deloitte's fastest growing tech startup in Singapore by 4,400%.

Currently offering free consulting for charities, social causes and start-ups with shoestring budgets. Also works with private clientele at That Web Consultant.


Questions about marketing or business strategy? Ask me here.

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