Singaporean businesses are paying up to $5000 extra to design their company websites. That’s $5000 wasted on things you don’t need. Now, many of you would ask “How much should I pay for a website?” But perhaps, a more helpful question will be “What should I pay for in a website?” Think of yourself investing in property or the stock market. What you’re looking for isn’t “Price”, but “Value”. That same concept applies here. Don’t be afraid of paying more for things that bring you customers. At the same time, don’t

Stuck with a shady digital marketing agency in Singapore? Businesses are heavily invested in digital marketing today. But in Singapore, many SMEs and start-ups don’t have the capacity for an in-house digital marketing team. Are you also a local business that outsources to a digital marketing agency in Singapore? If so, you’re probably wondering what your digital marketer is doing and if your money is well spent. The truth is, your digital marketing agency is probably hiding 3 important metrics from you. Although this makes their job easier, it also means you

Most Singapore companies now include free SEO in their web design packages. It sounds like a good deal. Others pay $2,000/month to an SEO company, but you get it FREE. You went ahead with your web design package anyway. Shortly after, your beautiful new website went Live. Your web design agency then showed proof of you being SEOed for Google search. A few more weeks passed. And you see absolutely no increase in customer enquiries. What happened!? Is SEO useless!? As conventional wisdom tells us, “If something is too good

You hired a web design agency in Singapore You then experienced delays in your website design and delivery date. When your website finally went Live, you spotted errors on it. You contact your web designer about the issues and was given some confusing technical reason you didn’t understand. You are new to technology so you accepted the explanation. After 3 months, you see 0 increases in new sales. Does this story sound familiar? If you’re a startup or SME in Singapore, you probably had to go through that. The Singapore government’s

I often get asked by business owners why their websites don’t bring more sales. And usually, the first thing they do is blame the marketing team for doing a bad job. That might not always be true. Let’s compare your online website to a Starbucks along Orchard Road. “But wait a minute, Nate! Did you make a mistake in the table above? Shouldn’t “Marketing” be similar to the sales staff in real life? And shouldn’t my website be my storefront in real life?” That’s what everyone’s been selling you, that

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