Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing on digital marketing for a business?” For readers who haven’t read the last article, I basically help businesses grow through the internet, by investing my own expertise, team and resources, in return for a cut of the profits/equity. As such, I need to be very careful about the agreements I accept. For every bad investment

As a business owner, how much are you willing to pay for “Digital Marketing Services”? How about $0? Or do you think that’s impossible? There is a way to get Singapore’s best digital marketing talents, without having to pay large monthly fees. It also doesn’t require any technical knowledge so you’d be able to do it right after reading this. To make this method work, we have to first understand what’s happening in the start-up and SME space here in Singapore. Smaller SMEs and start-ups guard their finances closely, so they usually

Digital marketers are the craze in Singapore. Everyone wants a digital marketing magician on their team. We often see news saying we don’t have enough. But a quick search on LinkedIn shows tens of thousands of digital gurus, each eager to ride on the digital wave and secure the next high salaried role. As a CEO or hiring manager, how do you pick the real deal out of so many similar looking candidates? How can you gauge their skills, when digital marketing isn’t something you are very familiar with? The

What a Digital Agency in Singapore tells you “You have to agree. Today, everyone is online. Digital marketing in Singapore is important! Your business must on Google and social media!” You hear that from every digital agency in Singapore. But deep down, you’re curious. Well, I disagree with that statement. Any businessman will know it is false.  You don’t always need to be on Google or Facebook. There is no hard and fast rule in business. And you shouldn’t let a random digital agency in Singapore scare you into believing your

As a business owner or GM of a company, you’d no doubt have come across your fair share of digital sales proposals. Selling advertising on websites and networks is one of the most lucrative forms of business in today’s internet world. Digital marketing is probably the most powerful medium right now. But do you know that over 90% of marketers you meet are clueless about measuring performance? And over 82% of marketing campaigns result in losses? There are many ways to analyze and evaluate marketing plans. But one surefire way

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