In our Asian society, brand trust plays a huge role in successful sales. As I’ve mentioned before, it’s impossible to tell who’s good and who’s not if you lack expert domain knowledge. If you ask me today to hire a nuclear scientist, I’d pick based on their presentation skills and how well they can convince me. Is the guy I picked really the best? I don’t know. Even if they explain their thesis and math to me, I won’t be able to understand it. Things like that happen in corporate

Recently, a few different friends got featured in the local press. Shortly afterwards, I’d get an SMS or Facebook message from them asking for my opinion. “Hey Nate, I just got covered on Straits Times, but results were not what I expected. Can you help me analyze it?” And these are not normal people. These friends range from seasoned corporates (ex C-level execs and directors) to experienced business people. They have the personal connections and charisma to get featured in newspapers and magazines (this is the real world. connections DO

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard. THE QUESTION Any agency can claim good figures (“Increased revenue by 30%”) etc. But: If you spend $5,000 on marketing, you’d always see an increase in sales. That’s nothing amazing. However, that increases in sales doesn’t mean you earn more than $5,000 back. You might still lose money to ads and agency fees. Fixed fees bring about a conflict of interest. Your marketer only needs

It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring question I get is “How can I get good at digital marketing”? So I’m going to reveal it all here, step by step, at 0 cost to you (I don’t believe in $2,000 marketing courses, and neither should you). Unfortunately,

  With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!” Now – “We are a small business. We honestly don’t have much budget. Can you help us?” Today, there are tons of small businesses in Singapore that need marketing but have no budget. If you’re a small company just starting up, or a sole-proprietor renting a shop space, you’d know the struggles. With no

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