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Digital Advertising

20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days. The only one recall seeing is that SlimFit advert of the rollerblading woman. But this industry has mostly already been replaced by Medical Aesthetic Clinics. Likewise, today, all signs point towards digital marketing as the future. Businesses want to start advertising. Students want degrees in it so they can secure good

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day. “Go with the times. Nowadays people don’t read newspaper or watch TV liao. All on handphone. We must reach them there.” That’s what everyone says. And they’re right. So what’s the problem? Shrinking real-estate It’s a fact digital marketing

This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital based initiatives. Here’s how the conversation went: Him: Eh I recently signed up for some SkillsFuture course on Digital Marketing. Me: Huh? So free ah? I’m sure you had another reason for going. Him: Ya. I’m curious what they teach there. I observed that many students were property agents or small

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard. THE QUESTION Any agency can claim good figures (“Increased revenue by 30%”) etc. But: If you spend $5,000 on marketing, you’d always see an increase in sales. That’s nothing amazing. However, that increases in sales doesn’t mean you earn more than $5,000 back. You might still lose money to ads and agency fees. Fixed fees bring about a conflict of interest. Your marketer only needs

  With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!” Now – “We are a small business. We honestly don’t have much budget. Can you help us?” Today, there are tons of small businesses in Singapore that need marketing but have no budget. If you’re a small company just starting up, or a sole-proprietor renting a shop space, you’d know the struggles. With no

First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly. Previously, we learned a little about how we can more effectively spend our marketing budget. Now, we’re going to actually break down and rank the different digital marketing channels one by one. #1 Remarketing (Google + Facebook) Remarketing lets you reach people who’ve already visited your website. If you didn’t spam your

Despite many marketers complaining about budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”. When managing big budgets in the past, I often thought to myself, “How the hell am I to spend this when most of my marketing options are useless!?” Likewise, how do you know your marketer is spending your money wisely? We generally look at 4 things: Capacity

As a business owner, you’d want to do your best to improve the number of enquiries you get online. It can’t be helped that you might be get hands-on occasionally. That’s good. It shows you care about your business and are putting in the extra effort. I love seeing that in business people. Imagine you walking into Gordon Ramsay’s restaurant. You’ve managed to book him as your personal chef for the day. He starts cooking his signature dish. You tell him to add a little less salt. He agrees. Halfway through,

Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing on digital marketing for a business?” For readers who haven’t read the last article, I basically help businesses grow through the internet, by investing my own expertise, team and resources, in return for a cut of the profits/equity. As such, I need to be very careful about the agreements I accept. For every bad investment

As a business owner, how much are you willing to pay for “Digital Marketing Services”? How about $0? Or do you think that’s impossible? There is a way to get Singapore’s best digital marketing talents, without having to pay large monthly fees. It also doesn’t require any technical knowledge so you’d be able to do it right after reading this. To make this method work, we have to first understand what’s happening in the start-up and SME space here in Singapore. Smaller SMEs and start-ups guard their finances closely, so they usually

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