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Digital Advertising

This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital based initiatives. Here’s how the conversation went: Him: Eh I recently signed up for some SkillsFuture course on Digital Marketing. Me: Huh? So free ah? I’m sure you had another reason for going. Him: Ya. I’m curious what they teach there. I observed that many students were property agents or small

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard. THE QUESTION Any agency can claim good figures (“Increased revenue by 30%”) etc. But: If you spend $5,000 on marketing, you’d always see an increase in sales. That’s nothing amazing. However, that increases in sales doesn’t mean you earn more than $5,000 back. You might still lose money to ads and agency fees. Fixed fees bring about a conflict of interest. Your marketer only needs

  With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!” Now – “We are a small business. We honestly don’t have much budget. Can you help us?” Today, there are tons of small businesses in Singapore that need marketing but have no budget. If you’re a small company just starting up, or a sole-proprietor renting a shop space, you’d know the struggles. With no

First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly. Previously, we learned a little about how we can more effectively spend our marketing budget. Now, we’re going to actually break down and rank the different digital marketing channels one by one. #1 Remarketing (Google + Facebook) Remarketing lets you reach people who’ve already visited your website. If you didn’t spam your

Despite many marketers complaining about budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”. When managing big budgets in the past, I often thought to myself, “How the hell am I to spend this when most of my marketing options are useless!?” Likewise, how do you know your marketer is spending your money wisely? We generally look at 4 things: Capacity

As a business owner, you’d want to do your best to improve the number of enquiries you get online. It can’t be helped that you might be get hands-on occasionally. That’s good. It shows you care about your business and are putting in the extra effort. I love seeing that in business people. Imagine you walking into Gordon Ramsay’s restaurant. You’ve managed to book him as your personal chef for the day. He starts cooking his signature dish. You tell him to add a little less salt. He agrees. Halfway through,

Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing on digital marketing for a business?” For readers who haven’t read the last article, I basically help businesses grow through the internet, by investing my own expertise, team and resources, in return for a cut of the profits/equity. As such, I need to be very careful about the agreements I accept. For every bad investment

As a business owner, how much are you willing to pay for “Digital Marketing Services”? How about $0? Or do you think that’s impossible? There is a way to get Singapore’s best digital marketing talents, without having to pay large monthly fees. It also doesn’t require any technical knowledge so you’d be able to do it right after reading this. To make this method work, we have to first understand what’s happening in the start-up and SME space here in Singapore. Smaller SMEs and start-ups guard their finances closely, so they usually

Digital marketers are the craze in Singapore. Everyone wants a digital marketing magician on their team. We often see news saying we don’t have enough. But a quick search on LinkedIn shows tens of thousands of digital gurus, each eager to ride on the digital wave and secure the next high salaried role. As a CEO or hiring manager, how do you pick the real deal out of so many similar looking candidates? How can you gauge their skills, when digital marketing isn’t something you are very familiar with? The

What a Digital Agency in Singapore tells you “You have to agree. Today, everyone is online. Digital marketing in Singapore is important! Your business must on Google and social media!” You hear that from every digital agency in Singapore. But deep down, you’re curious. Well, I disagree with that statement. Any businessman will know it is false.  You don’t always need to be on Google or Facebook. There is no hard and fast rule in business. And you shouldn’t let a random digital agency in Singapore scare you into believing your

As a business owner or GM of a company, you’d no doubt have come across your fair share of digital sales proposals. Selling advertising on websites and networks is one of the most lucrative forms of business in today’s internet world. Digital marketing is probably the most powerful medium right now. But do you know that over 90% of marketers you meet are clueless about measuring performance? And over 82% of marketing campaigns result in losses? There are many ways to analyze and evaluate marketing plans. But one surefire way

A client of mine was recently approached by ESPN. They wanted a meeting to see if my client would be interested in digital advertising on their network. In your role as a business owner or marketing manager, you were surely approached for similar things before. Think back to how things progressed from there. During the meeting, you’d be wowed by the beautiful sales deck and the impressive numbers shown on screen. But by the end of the presentation, you still can’t really decide if it’s worth the price. Why does

Stuck with a shady digital marketing agency in Singapore? Businesses are heavily invested in digital marketing today. But in Singapore, many SMEs and start-ups don’t have the capacity for an in-house digital marketing team. Are you also a local business that outsources to a digital marketing agency in Singapore? If so, you’re probably wondering what your digital marketer is doing and if your money is well spent. The truth is, your digital marketing agency is probably hiding 3 important metrics from you. Although this makes their job easier, it also means you