20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days. The only one recall seeing is that SlimFit advert of the rollerblading woman. But this industry has mostly already been replaced by Medical Aesthetic Clinics. Likewise, today, all signs point towards digital marketing as the future. Businesses want to start advertising. Students want degrees in it so they can secure good

A very frustrated business owner sent me this email last week: “Unfortunately, it was $2,300 per month for 9 months retainer. And I was still stuck at position 18-20 after that. But it is a very competitive niche in finance industry competing with high authority sites of banks. The reason why I engaged this guy was that he helped my friend who’s in same industry rank up no.3-4 for the same niche. He explained my failure as down to Google’s algorithmic changes. From what I see, the only thing he

As everyone will know by now, SEO is a long-term play. Unfortunately, this also means you’d have to pay monthly SEO fees for 6 to 12 months before you website gets into Page 1. 24 months X $800 (average cost for solid SEO) = $19,200. That’s not something small businesses can readily invest. Thankfully, there are shortcuts. People in digital marketing always say “it depends”. Well, it’s true. Provided you meet the following conditions, you can actually get your website to Google Page 1 within a month. Your domain URL

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day. “Go with the times. Nowadays people don’t read newspaper or watch TV liao. All on handphone. We must reach them there.” That’s what everyone says. And they’re right. So what’s the problem? Shrinking real-estate It’s a fact digital marketing

Throughout the course of my work, I’ve had the privilege to access confidential financial data of SMEs from various industries. One trend I’ve noticed is that the young entrepreneurs who approach me do NOT come from industries that really make money. This is really interesting. Why? Nowadays, everyone seems tempted to do a tech startup, run an ecommerce platform, start a café or market a novel/new interesting business idea. I can get multiple emails per week looking for partnerships or growth hacking help for service portals, seminar sales, F&B marketing,

Clients often ask me, “Nate, should I hire a social media agency to do Facebook?” It’s no doubt social media marketing is on the rise across the world. Singapore is slow to pick up on this trend so it’s only in recent years that it’s caught fire. But before you go search for a social media agency in Singapore, think about this: “Social media marketing might be new in Singapore. But social media isn’t.” Simply put, you might be rushing in to something that is already outdated. My clients spend

Many modern SMEs here want to try SEO. The first thing they do is go out and hire an SEO agency in Singapore. That’s not always the best choice, as some businesses don’t even need SEO. Nonetheless, assuming your business needs SEO, do you know that hiring an SEO agency in Singapore has it’s own dangers? Learn these 3 before you hire an SEO agency to save a LOT of time and money. Your SEO agency in Singapore focuses on On-Page Almost every SEO agency in Singapore tells you it’s included in your

Finding a cheap SEO company in Singapore The cost an SEO company in Singapore charges is like a puzzle box. You never know how much they will charge you. You can get a professional SEO company quoting you a $400/month, while there’s asking for $4,000/month. In reality, most of the search engine optimization companies in Singapore search for overseas suppliers and resell SEO services to you. The vast price difference is most down to the SEO company’s operational costs and the cost of their backlink building effort. So why not go direct

This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital based initiatives. Here’s how the conversation went: Him: Eh I recently signed up for some SkillsFuture course on Digital Marketing. Me: Huh? So free ah? I’m sure you had another reason for going. Him: Ya. I’m curious what they teach there. I observed that many students were property agents or small

In our Asian society, brand trust plays a huge role in successful sales. As I’ve mentioned before, it’s impossible to tell who’s good and who’s not if you lack expert domain knowledge. If you ask me today to hire a nuclear scientist, I’d pick based on their presentation skills and how well they can convince me. Is the guy I picked really the best? I don’t know. Even if they explain their thesis and math to me, I won’t be able to understand it. Things like that happen in corporate

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