All posts by

Nate Wang

Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing on digital marketing for a business?” For readers who haven’t read the last article, I basically help businesses grow through the internet, by investing my own expertise, team and resources, in return for a cut of the profits/equity. As such, I need to be very careful about the agreements I accept. For every bad investment

As a business owner, how much are you willing to pay for “Digital Marketing Services”? How about $0? Or do you think that’s impossible? There is a way to get Singapore’s best digital marketing talents, without having to pay large monthly fees. It also doesn’t require any technical knowledge so you’d be able to do it right after reading this. To make this method work, we have to first understand what’s happening in the start-up and SME space here in Singapore. Smaller SMEs and start-ups guard their finances closely, so they usually

Digital marketers are the craze in Singapore. Everyone wants a digital marketing magician on their team. We often see news saying we don’t have enough. But a quick search on LinkedIn shows tens of thousands of digital gurus, each eager to ride on the digital wave and secure the next high salaried role. As a CEO or hiring manager, how do you pick the real deal out of so many similar looking candidates? How can you gauge their skills, when digital marketing isn’t something you are very familiar with? The

What a Digital Agency in Singapore tells you “You have to agree. Today, everyone is online. Digital marketing in Singapore is important! Your business must on Google and social media!” You hear that from every digital agency in Singapore. But deep down, you’re curious. Well, I disagree with that statement. Any businessman will know it is false.  You don’t always need to be on Google or Facebook. There is no hard and fast rule in business. And you shouldn’t let a random digital agency in Singapore scare you into believing your

As a business owner or GM of a company, you’d no doubt have come across your fair share of digital sales proposals. Selling advertising on websites and networks is one of the most lucrative forms of business in today’s internet world. Digital marketing is probably the most powerful medium right now. But do you know that over 90% of marketers you meet are clueless about measuring performance? And over 82% of marketing campaigns result in losses? There are many ways to analyze and evaluate marketing plans. But one surefire way

A client of mine was recently approached by ESPN. They wanted a meeting to see if my client would be interested in digital advertising on their network. In your role as a business owner or marketing manager, you were surely approached for similar things before. Think back to how things progressed from there. During the meeting, you’d be wowed by the beautiful sales deck and the impressive numbers shown on screen. But by the end of the presentation, you still can’t really decide if it’s worth the price. Why does

Singaporean businesses are paying up to $5000 extra to design their company websites. That’s $5000 wasted on things you don’t need. Now, many of you would ask “How much should I pay for a website?” But perhaps, a more helpful question will be “What should I pay for in a website?” Think of yourself investing in property or the stock market. What you’re looking for isn’t “Price”, but “Value”. That same concept applies here. Don’t be afraid of paying more for things that bring you customers. At the same time, don’t

Stuck with a shady digital marketing agency in Singapore? Businesses are heavily invested in digital marketing today. But in Singapore, many SMEs and start-ups don’t have the capacity for an in-house digital marketing team. Are you also a local business that outsources to a digital marketing agency in Singapore? If so, you’re probably wondering what your digital marketer is doing and if your money is well spent. The truth is, your digital marketing agency is probably hiding 3 important metrics from you. Although this makes their job easier, it also means you

Most Singapore companies now include free SEO in their web design packages. It sounds like a good deal. Others pay $2,000/month to an SEO company, but you get it FREE. You went ahead with your web design package anyway. Shortly after, your beautiful new website went Live. Your web design agency then showed proof of you being SEOed for Google search. A few more weeks passed. And you see absolutely no increase in customer enquiries. What happened!? Is SEO useless!? As conventional wisdom tells us, “If something is too good

You hired a web design agency in Singapore You then experienced delays in your website design and delivery date. When your website finally went Live, you spotted errors on it. You contact your web designer about the issues and was given some confusing technical reason you didn’t understand. You are new to technology so you accepted the explanation. After 3 months, you see 0 increases in new sales. Does this story sound familiar? If you’re a startup or SME in Singapore, you probably had to go through that. The Singapore government’s

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