All posts by

Nate Wang

This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital based initiatives. Here’s how the conversation went: Him: Eh I recently signed up for some SkillsFuture course on Digital Marketing. Me: Huh? So free ah? I’m sure you had another reason for going. Him: Ya. I’m curious what they teach there. I observed that many students were property agents or small

In our Asian society, brand trust plays a huge role in successful sales. As I’ve mentioned before, it’s impossible to tell who’s good and who’s not if you lack expert domain knowledge. If you ask me today to hire a nuclear scientist, I’d pick based on their presentation skills and how well they can convince me. Is the guy I picked really the best? I don’t know. Even if they explain their thesis and math to me, I won’t be able to understand it. Things like that happen in corporate

Recently, a few different friends got featured in the local press. Shortly afterwards, I’d get an SMS or Facebook message from them asking for my opinion. “Hey Nate, I just got covered on Straits Times, but results were not what I expected. Can you help me analyze it?” And these are not normal people. These friends range from seasoned corporates (ex C-level execs and directors) to experienced business people. They have the personal connections and charisma to get featured in newspapers and magazines (this is the real world. connections DO

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard. THE QUESTION Any agency can claim good figures (“Increased revenue by 30%”) etc. But: If you spend $5,000 on marketing, you’d always see an increase in sales. That’s nothing amazing. However, that increases in sales doesn’t mean you earn more than $5,000 back. You might still lose money to ads and agency fees. Fixed fees bring about a conflict of interest. Your marketer only needs

It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring question I get is “How can I get good at digital marketing”? So I’m going to reveal it all here, step by step, at 0 cost to you (I don’t believe in $2,000 marketing courses, and neither should you). Unfortunately,

  With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!” Now – “We are a small business. We honestly don’t have much budget. Can you help us?” Today, there are tons of small businesses in Singapore that need marketing but have no budget. If you’re a small company just starting up, or a sole-proprietor renting a shop space, you’d know the struggles. With no

Doctors in Singapore will agree that medical marketing and clinic SEO is tough. “How can I do clinic digital marketing or medical SEO without risking my doctor’s license?” Here’s an breakdown of why advertising for healthcare is so tough. Medical SEO’s Restrictions MOH guidelines limit your medical SEO and healthcare digital marketing options. No promoting yourself as the #1 choice No before/after photos No promising results No testimonials No discount codes or promos No showing your face on marketing material Many marketing agencies are unaware that digital marketing for doctors is unique. We’ve seen multiple

First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly. Previously, we learned a little about how we can more effectively spend our marketing budget. Now, we’re going to actually break down and rank the different digital marketing channels one by one. #1 Remarketing (Google + Facebook) Remarketing lets you reach people who’ve already visited your website. If you didn’t spam your

Despite many marketers complaining about budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”. When managing big budgets in the past, I often thought to myself, “How the hell am I to spend this when most of my marketing options are useless!?” Likewise, how do you know your marketer is spending your money wisely? We generally look at 4 things: Capacity

As a business owner, you’d want to do your best to improve the number of enquiries you get online. It can’t be helped that you might be get hands-on occasionally. That’s good. It shows you care about your business and are putting in the extra effort. I love seeing that in business people. Imagine you walking into Gordon Ramsay’s restaurant. You’ve managed to book him as your personal chef for the day. He starts cooking his signature dish. You tell him to add a little less salt. He agrees. Halfway through,

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