Monthly Archives

June 2017

20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days. The only one recall seeing is that SlimFit advert of the rollerblading woman. But this industry has mostly already been replaced by Medical Aesthetic Clinics. Likewise, today, all signs point towards digital marketing as the future. Businesses want to start advertising. Students want degrees in it so they can secure good

A very frustrated business owner sent me this email last week: “Unfortunately, it was $2,300 per month for 9 months retainer. And I was still stuck at position 18-20 after that. But it is a very competitive niche in finance industry competing with high authority sites of banks. The reason why I engaged this guy was that he helped my friend who’s in same industry rank up no.3-4 for the same niche. He explained my failure as down to Google’s algorithmic changes. From what I see, the only thing he