Monthly Archives

April 2017

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day. “Go with the times. Nowadays people don’t read newspaper or watch TV liao. All on handphone. We must reach them there.” That’s what everyone says. And they’re right. So what’s the problem? Shrinking real-estate It’s a fact digital marketing

Throughout the course of my work, I’ve had the privilege to access confidential financial data of SMEs from various industries. One trend I’ve noticed is that the young entrepreneurs who approach me do NOT come from industries that really make money. This is really interesting. Why? Nowadays, everyone seems tempted to do a tech startup, run an ecommerce platform, start a café or market a novel/new interesting business idea. I can get multiple emails per week looking for partnerships or growth hacking help for service portals, seminar sales, F&B marketing,

Clients often ask me, “Nate, should I hire a social media agency to do Facebook?” It’s no doubt social media marketing is on the rise across the world. Singapore is slow to pick up on this trend so it’s only in recent years that it’s caught fire. But before you go search for a social media agency in Singapore, think about this: “Social media marketing might be new in Singapore. But social media isn’t.” Simply put, you might be rushing in to something that is already outdated. My clients spend