20 years ago, everywhere on Straits Times or TV, you’d see Channel 8 celebrities endorsing beauty salons. I predicted a decline in the beauty salon industry in an old article. We rarely see beauty salons advertising anymore these days. The only one recall seeing is that SlimFit advert of the rollerblading woman. But this industry has mostly already been replaced by Medical Aesthetic Clinics. Likewise, today, all signs point towards digital marketing as the future. Businesses want to start advertising. Students want degrees in it so they can secure good

A very frustrated business owner sent me this email last week: “Unfortunately, it was $2,300 per month for 9 months retainer. And I was still stuck at position 18-20 after that. But it is a very competitive niche in finance industry competing with high authority sites of banks. The reason why I engaged this guy was that he helped my friend who’s in same industry rank up no.3-4 for the same niche. He explained my failure as down to Google’s algorithmic changes. From what I see, the only thing he

As everyone will know by now, SEO is a long-term play. Unfortunately, this also means you’d have to pay monthly SEO fees for 6 to 12 months before you website gets into Page 1. 24 months X $800 (average cost for solid SEO) = $19,200. That’s not something small businesses can readily invest. Thankfully, there are shortcuts. People in digital marketing always say “it depends”. Well, it’s true. Provided you meet the following conditions, you can actually get your website to Google Page 1 within a month. Your domain URL

70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day. “Go with the times. Nowadays people don’t read newspaper or watch TV liao. All on handphone. We must reach them there.” That’s what everyone says. And they’re right. So what’s the problem? Shrinking real-estate It’s a fact digital marketing

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