70% of companies planned to increase their digital marketing spend in 2015-2016. 78% of companies now have some form of social media. And why not? According to a report by ST, Singaporeans spend at least 3 hours on their phones daily, with 71% checking social networks at least once per day. “Go with the times. Nowadays people don’t read newspaper or watch TV liao. All on handphone. We must reach them there.” That’s what everyone says. And they’re right. So what’s the problem? Shrinking real-estate It’s a fact digital marketing

Throughout the course of my work, I’ve had the privilege to access confidential financial data of SMEs from various industries. One trend I’ve noticed is that the young entrepreneurs who approach me do NOT come from industries that really make money. This is really interesting. Why? Nowadays, everyone seems tempted to do a tech startup, run an ecommerce platform, start a café or market a novel/new interesting business idea. I can get multiple emails per week looking for partnerships or growth hacking help for service portals, seminar sales, F&B marketing,

Clients often ask me, “Nate, should I hire a social media agency to do Facebook?” It’s no doubt social media marketing is on the rise across the world. Singapore is slow to pick up on this trend so it’s only in recent years that it’s caught fire. But before you go search for a social media agency in Singapore, think about this: “Social media marketing might be new in Singapore. But social media isn’t.” Simply put, you might be rushing in to something that is already outdated. My clients spend

Many modern SMEs here want to try SEO. The first thing they do is go out and hire an SEO agency in Singapore. That’s not always the best choice, as some businesses don’t even need SEO. Nonetheless, assuming your business needs SEO, do you know that hiring an SEO agency in Singapore has it’s own dangers? Learn these 3 before you hire an SEO agency to save a LOT of time and money. Your SEO agency in Singapore focuses on On-Page Almost every SEO agency in Singapore tells you it’s included in your

Finding a cheap SEO company in Singapore The cost an SEO company in Singapore charges is like a puzzle box. You never know how much they will charge you. You can get a professional SEO company quoting you a $400/month, while there’s asking for $4,000/month. In reality, most of the search engine optimization companies in Singapore search for overseas suppliers and resell those services to you. The vast price difference is most down to the SEO company’s operational costs and the cost of their backlink building effort. So why not go direct

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