Doctors in Singapore will agree that medical marketing and clinic SEO is tough. “How can I do clinic digital marketing or medical SEO without risking my doctor’s license?” Here’s an breakdown of why advertising for healthcare is so tough. Medical SEO’s Restrictions MOH guidelines limit your medical SEO and healthcare digital marketing options. No promoting yourself as the #1 choice No before/after photos No promising results No testimonials No discount codes or promos No showing your face on marketing material Many marketing agencies are unaware that digital marketing for doctors is unique. We’ve seen multiple

Many modern SMEs here want to try SEO. The first thing they do is go out and hire an SEO agency in Singapore. That’s not always the best choice, as some businesses don’t even need SEO. Nonetheless, assuming your business needs SEO, do you know that hiring an SEO agency in Singapore has it’s own dangers? Learn these 3 before you hire an SEO agency to save a LOT of time and money. Your SEO agency in Singapore focuses on On-Page Almost every SEO agency in Singapore tells you it’s included in your

Finding a cheap SEO company in Singapore The cost an SEO company in Singapore charges is like a puzzle box. You never know how much they will charge you. You can get a professional SEO company quoting you a $400/month, while there’s asking for $4,000/month. In reality, most of the search engine optimization companies in Singapore search for overseas suppliers and resell those services to you. The vast price difference is most down to the SEO company’s operational costs and the cost of their backlink building effort. So why not go direct

This article is specifically written for small business owners, struggling businesses, startups and new property agents. I recently had a casual conversation with my brother-in-law over Christmas dinner. He held a rather high position in a bank handling digital based initiatives. Here’s how the conversation went: Him: Eh I recently signed up for some SkillsFuture course on Digital Marketing. Me: Huh? So free ah? I’m sure you had another reason for going. Him: Ya. I’m curious what they teach there. I observed that many students were property agents or small

In our Asian society, brand trust plays a huge role in successful sales. As I’ve mentioned before, it’s impossible to tell who’s good and who’s not if you lack expert domain knowledge. If you ask me today to hire a nuclear scientist, I’d pick based on their presentation skills and how well they can convince me. Is the guy I picked really the best? I don’t know. Even if they explain their thesis and math to me, I won’t be able to understand it. Things like that happen in corporate

Recently, a few different friends got featured in the local press. Shortly afterwards, I’d get an SMS or Facebook message from them asking for my opinion. “Hey Nate, I just got covered on Straits Times, but results were not what I expected. Can you help me analyze it?” And these are not normal people. These friends range from seasoned corporates (ex C-level execs and directors) to experienced business people. They have the personal connections and charisma to get featured in newspapers and magazines (this is the real world. connections DO

If any of you have read THAT previous post of mine, you’d probably know by now that hiring digital marketing agencies in Singapore is hard. THE QUESTION Any agency can claim good figures (“Increased revenue by 30%”) etc. But: If you spend $5,000 on marketing, you’d always see an increase in sales. That’s nothing amazing. However, that increases in sales doesn’t mean you earn more than $5,000 back. You might still lose money to ads and agency fees. Fixed fees bring about a conflict of interest. Your marketer only needs

It’s been awhile since my last post, and this one’s going to be a little different. It’s less for business owners and more for the aspiring marketer. Despite my posts being written for fellow business owners, I do notice a group of interested readers from the marketing industry. One recurring question I get is “How can I get good at digital marketing”? So I’m going to reveal it all here, step by step, at 0 cost to you (I don’t believe in $2,000 marketing courses, and neither should you). Unfortunately,

  With the economy not looking good for 2016-2017, I’m noticing changing trend in the inquiries I get. 2015 – “Nate, we have plans to expand the business. Help us formulate a plan to dominate the industry!” Now – “We are a small business. We honestly don’t have much budget. Can you help us?” Today, there are tons of small businesses in Singapore that need marketing but have no budget. If you’re a small company just starting up, or a sole-proprietor renting a shop space, you’d know the struggles. With no

First of all, some of you will be wondering what the SAF army ranks photo has to do with Singapore digital marketing. Simple. Absolutely nothing. So now that that’s out of the way, let’s begin the article properly. Previously, we learned a little about how we can more effectively spend our marketing budget. Now, we’re going to actually break down and rank the different digital marketing channels one by one. #1 Remarketing (Google + Facebook) Remarketing lets you reach people who’ve already visited your website. If you didn’t spam your

Despite many marketers complaining about budget, business owners and departments aren’t really that stingy. As a business owner/marketer myself, my knowledge on marketing helps me know that very often, it’s not a case of “too little budget” but rather, “too much money available”. When managing big budgets in the past, I often thought to myself, “How the hell am I to spend this when most of my marketing options are useless!?” Likewise, how do you know your marketer is spending your money wisely? We generally look at 4 things: Capacity

As a business owner, you’d want to do your best to improve the number of enquiries you get online. It can’t be helped that you might be get hands-on occasionally. That’s good. It shows you care about your business and are putting in the extra effort. I love seeing that in business people. Imagine you walking into Gordon Ramsay’s restaurant. You’ve managed to book him as your personal chef for the day. He starts cooking his signature dish. You tell him to add a little less salt. He agrees. Halfway through,

Since I published a rather radical (by Singapore’s standards) $0 marketing approach, eager business owners and fellow marketers have been wanting to find out how I decide which businesses I invest in. “Nate, what do you look at before investing on digital marketing for a business?” For readers who haven’t read the last article, I basically help businesses grow through the internet, by investing my own expertise, team and resources, in return for a cut of the profits/equity. As such, I need to be very careful about the agreements I accept. For every bad investment

As a business owner, how much are you willing to pay for “Digital Marketing Services”? How about $0? Or do you think that’s impossible? There is a way to get Singapore’s best digital marketing talents, without having to pay large monthly fees. It also doesn’t require any technical knowledge so you’d be able to do it right after reading this. To make this method work, we have to first understand what’s happening in the start-up and SME space here in Singapore. Smaller SMEs and start-ups guard their finances closely, so they usually

Digital marketers are the craze in Singapore. Everyone wants a digital marketing magician on their team. We often see news saying we don’t have enough. But a quick search on LinkedIn shows tens of thousands of digital gurus, each eager to ride on the digital wave and secure the next high salaried role. As a CEO or hiring manager, how do you pick the real deal out of so many similar looking candidates? How can you gauge their skills, when digital marketing isn’t something you are very familiar with? The

What a Digital Agency in Singapore tells you “You have to agree. Today, everyone is online. Digital marketing in Singapore is important! Your business must on Google and social media!” You hear that from every digital agency in Singapore. But deep down, you’re curious. Well, I disagree with that statement. Any businessman will know it is false.  You don’t always need to be on Google or Facebook. There is no hard and fast rule in business. And you shouldn’t let a random digital agency in Singapore scare you into believing your

As a business owner or GM of a company, you’d no doubt have come across your fair share of digital sales proposals. Selling advertising on websites and networks is one of the most lucrative forms of business in today’s internet world. Digital marketing is probably the most powerful medium right now. But do you know that over 90% of marketers you meet are clueless about measuring performance? And over 82% of marketing campaigns result in losses? There are many ways to analyze and evaluate marketing plans. But one surefire way

A client of mine was recently approached by ESPN. They wanted a meeting to see if my client would be interested in digital advertising on their network. In your role as a business owner or marketing manager, you were surely approached for similar things before. Think back to how things progressed from there. During the meeting, you’d be wowed by the beautiful sales deck and the impressive numbers shown on screen. But by the end of the presentation, you still can’t really decide if it’s worth the price. Why does

Singaporean businesses are paying up to $5000 extra to design their company websites. That’s $5000 wasted on things you don’t need. Now, many of you would ask “How much should I pay for a website?” But perhaps, a more helpful question will be “What should I pay for in a website?” Think of yourself investing in property or the stock market. What you’re looking for isn’t “Price”, but “Value”. That same concept applies here. Don’t be afraid of paying more for things that bring you customers. At the same time, don’t

Stuck with a shady digital marketing agency in Singapore? Businesses are heavily invested in digital marketing today. But in Singapore, many SMEs and start-ups don’t have the capacity for an in-house digital marketing team. Are you also a local business that outsources to a digital marketing agency in Singapore? If so, you’re probably wondering what your digital marketer is doing and if your money is well spent. The truth is, your digital marketing agency is probably hiding 3 important metrics from you. Although this makes their job easier, it also means you

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